Yes, the title of our blog today is a take off on the famous Shakespeare quote. The lovelorn Juliet, when she gets to know that her Capulet heart is throbbing for the sworn enemy clan Montague's heir, she responds with the passionate "What is in a name?"
I would like to change that expression a little, given the total annihilation of the terrorist camps by the Indian army. Someone in the army and in power corridors is indeed sensitive. Remember, in the Pahalgam attack, a young bride, a newly married wife, became within a week a widow due to a terrorist's bullet. She and the other women, whose husbands were killed right in front of their and their children's eyes, were told to "go, tell your Modi", are avenged early this morning.
The operation is called "Operation Sindoor". In India, "Sindoor" has a significance. Often it is so quoted in famous filmy dialogues, be it from "Amar Prem" or "Om Shanti Om". Somebody in the army or the power echelons remembered these quotes, most importantly, their significance, and hence the title to the anti terrorist operation. Highly evocative emotionally is the accompanying visual.
Such a creative use of a quote is a brilliant example of how to use a logo, a quote, a symbol, a tag line without being accused of violating the IPR. Surely, right now, nobody would be in the mood to evoke the Intellectual Property Right, very famous due to the turmeric and Basmati cases, and getting extremely complicated in the AI era, though there is no knowing about people who always try to wipe out others' line, or sindoor. Like the terrorists!
Pratima@ As Colonel Sophia Quereshi and Wing Commander Vyomika Singh were chosen to brief the country about the counter-attack, no strident feminism in a militantly shallow and "modern" mode could read any "traditional" negativity, et al, in the title of the operation, right?
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