In our post-globalisation world, where tariff is the inter-national threat, can there be anything that costs nothing but benefits in a big way? Yes, there IS something which enjoys such a cost-n-benefit analysis! No, no warehouse can store it to sell it during the festivals when it is most advantageous. No, there are not any local or regional or national taxes levied at it to disturb the c-n-b analysis which no market 'guru' can explicate!
Why, and how, so? Well, the product does have such a unique profile. This commodity cannot be traded against any convenient pricing. Nor can it be assigned any price tag, though its value is beyond measure. Such is its brand that it is forever credited, and can never be debited!
Totally confused is your commerce oriented mindset, right? Any guesses about what possibly this product could be? No, it does not grow in any field, though it can be abundantly reaped. Yes, it is a co-operative item. No, no locker can close it up, but it is, believe me, most bankable.
Yes, this most human(e) product is laughter. It indeed costs nothing. Its benefits are countless though. A unique brand it makes you as a human being. It is a truly co-operative give-n-take between at least two individuals unfettered by class, region, race, gender, et al. It reduces stress, and a happy mind leading to perfect health is the incremental interest it insures/ensures. Yes, laughter balances us so that there is absolutely no loss!
So smile, laugh, guffaw till your sides split whether the humour is word-based or situation-oriented or rooted in a personal quirk. Smile n stay happy n healthy is the message of the World Laughter Day!
Pratima@The World Laughter Day is celebrated on every May 4. Incidentally, an Indian 'family doctor' initiated it. Dr. Madan Kataria developed this day with its unique theme through the laughter clubs that help people to laugh and (let) live longer!
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