Who is an entrepreneur? This French word, with its oh-so-chic pronunciation, is often the most bandied around. Especially in an India, with its vision of self-reliance and start-up's, being an entrepreneur is quite a fashion statement.
Actually, entrepreneurship flows in the veins of certain Indian communities. Our Gujju "Kem cho?", our Marwari "padharo mharo des" and our Punjabi "balle, balle" are heard in every corner of the world. Sure you know the famous joke about the South Indian "kapi n idli" shanty that Tenzing Norgay and Edmund Hillary loved at the Everest, right?
In other words, most Indians are born entrepreneurs. They are good at noticing a change; they are better at responding to it; and they are the best at making it in to a business opportunity.
The very many successes of women's self-help groups that prove the business acumen of the ignored fifty per cent of India establish beyond doubt the entrepreneurial qualities of Indians.
The twenty-first century with its mad rush after the AI should consciously nurture this spirit. It anyway runs in the jugad psyche of the Indians so much so that the next Silicon Valley might be here in India!
Yet entrepreneurship must be ethical. Such should be the brand value that it is a synonym for excellence as in the case of German and Japanese products. Here is wishing Indians lot of success on the World Entrepreneur Day!
Pratima@ Entrepreneurship is the theory of evolution in the field of business!
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