On a WhatsApp group, read a weird ad. "Your last chance," it said. No, no, it was not for some eat. It was for a "snan in the Kumbh". The procedure for this on(c)e-in-a-lifetime 'chance' was indeed unique. You were supposed to send your pic, and, of course, five hundred rupees. The advertiser would take three dips in the Ganges with your pic in the hand, and, voilà, the whole punya would get transferred to you!
Advertisements, it is eternally said, seduce and swindle. For the love of monies that would fatten the pockets of the advertiser, they promise anything and everything. Look at the Valentine week, for instance. What is it basically? Merely a splurging spree! After a few weeks, the twin velvety red hearts would gather dust, right? Why a costly rose bouquet that would wither the next day? Why not a plant whose daily care would remind him/her of you? Why, the joyful memory of you that he/she would feel when each bud blooms would be truly priceless, both for him/her and you, right?
But, no! The love of 'being with the Joneses' , of 'appearing' to follow the 'done' ritual matters more than the real, the genuine feel. And, yes, this superficiality which basically destroys your soul reigns supreme everywhere, in each field. Let us 'unfollow' this unhealthy, competitive artificiality. Instead, let us love the creative, the genuine, the real, the authentic!
Pratima@ Love is not an irritated and irritating waste of resources. Rather love consists of bringing out the best in us and in others, let us forever remember this reality, right?
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