Days!

'Days' are common these days. Every Day, there is some Day or the Other. Today it is the Day of nutrition, it seems.

Nutrition has ever been the concern of mothers. While narrating nutrition, often nature is so quoted because even before the baby's birth, it is the mother who feeds the baby. Now, however, nutrition is not merely 'natural' in any sense of the term. 

Market forces have overtaken every aspect of our life, including nutrition. If you were to remember how certain famous 'celebrity' pregnancies were presented in the media during the Corona, we realise that these were ploys to commodify certain 'stars' during the non-peak era, their personal lives, their exercise regimes, their special gowns, and, finally, their books based on these 'paid' experiences. 

Not mere entertainment value the entire process had nor  mere 'pass time' pastime/hobby of sophisticated gossip-mongering it was! After all this circus, they chose to hide the baby from the public glare! And, fans (who has so much time to keep an eye on others' privileged lives?)  keep on chasing them for a glimpse, it seems. Wonders never cease indeed!

Days help in such 'brand' creation. Remember how the much touted 'private ceremony' celeb marriages have huge photo leaks that set the marriage ma(r)k(et)ing that season. At times, photo shoots of such celeb marriages have rights/rites auctioned! It could be the venue that is getting publicity as well! 'Trend' indeed!

In such a PR wor(l)d, where publicity/public glare alone matters, in a way, the days seem to focus on the affective areas of the 'modern' (wo)man. Otherwise, such affective aspects may get washed away in the flood of multiple quotients, eq, sq, and what have you. Children , for example, are forced to remember affectionately "Ma" and "Pa"at least on the respective days, right? The 'show' indeed must go on!

These examples I have analysed in some detail may prove that such commodification suits the MNC's, too. The MNC's and the TNC's use such Media Blitz to sell their products. In the process are obfuscated genuine issues. 

Am I being a kill-joy? No, not at all. I feel instead of the momentary glimmer and glitter of a 'day' dedicated to a carve out convenient(ly) portion of our existences, we should sensitively and sensibly create our lives. No 'influencers', 'image makers' would thus be needed for any 'curated' 'make over'. Our selves would then be beyond sale!

Pratima@Thank God, Aai-Papa were not ad-deal! They were i-deal!And that has made all the difference, and forever  n for better!