Monday, July 18, 2022

The serious art of fun communication

 Yesterday we talked of the limited language, that is, the little meaningful communication conveyed by the hieroglyphics like emoji's. Unlike the limited communication power of the emoji's, doodles have a dynamism in depicting the idea 

Google does it real well. Day after day, without ever repeating the theme or the occasion, the Google continues to perform the miracle, that is, inform and entertain us, right? 

Another such powerhouse of infotainment, enriched by quirky and fun-filled use of language is the great Amul ads. Simply superb they are, and are everywhere, in the newspapers, on the net, making the roadside billboards less ugly. 

That is the power of good, intelligent, fun communication. I do feel that emoji's would never match that. Good communication always begins with/in a superb idea, and unfortunately, like users, like medium, like message!Long live genuine communication!

Pratima@The 'how' of communication is not                     as centrally important as the                                'what', the content, followed by                           the 'why', the occasion, right?

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