Change is the only constant!

 How times change! Absolutely unbelievably! The speed of such changes is faster than that of any gale! Wreaking the same kind of havoc, too! 

A few examples could suffice. Schools, it seems, are no longer interested in the students' clarity of thought alone. They are equally, if not more, given the carbon foot obsession of the csr variety, interested in the clarity and purity of the air students breathe! Ready such schools would be to spend a hefty amount for such an acquisition! Everyone knows though who foots the bills really!

The best examples of the sea change, of course, would be in the linguistic area though. A few examples may prove my point. A mouse, for many an urban born, may never be a pest. Rather would it be their best friend, whenever, and if, they are not using the mobile, that is!

Why, the CPM has no longer anything to do with either communism or marxism. Rather now it means "cost per mille". Well, these are the days of the search engines and the social media. These are very efficient and effective marketing platforms.  So the cpm is now a reference to the" thousand impressions". Like the Sheherzade stories, for companies and advertising, 1000 is a magical and life saving number. Per mille (French for 1000) impressions, companies pay up! 

The very word "impressions" itself has changed. It no longer means 'that' how the great novel "Pride and Prejudice" was to be initially titled. Impressions now means "footprints", the internet visits an ad gets!

So times change, and with them, the mores, the language, the priorities, and oh, yes, 'preferences', as the politically 'oh so correct' language would put it. No wonder, change is the only constant!

Pratima@ Such is the speed of change that now any auto-tuner can make the most unmusical gruff grunting and croaking actually sound melodious!